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We’ve added some super brands!
Valued clients, cohorts, and citizens of the GB marketing universe,

With great power comes great responsibility, and we’re pleased to announce that recent changes have turned us from marketing heroes into marketing SUPERheroes (and we take that responsibility SUPER seriously!)

The League of Digital Marketing Superheroes known as Generations Beyond has recently acquired Promotion Associates, adding valuable new skills to our bag of marketing tricks. Promotion Associates brings two decades of experience in the field along with it, and expands our capabilities in event marketing, on-site and street-level marketing, branded sampling opportunities and more!

 

By Merging with Promotion Associates’ Jeremy Mutschler, debuting in his new role as Generations Beyond’s Senior Development Director, we’ve also added a host of super brands to the Generations Beyond family, including Green Giant, Ortega, Red Mango, Pirate’s Booty, Skinny Girl and more!

This is a time of big change for Generations Beyond, but fear not, citizens! We are more than up to the task! Keep an eye our for future emails introducing more of our new cohorts in the fight against poor marketing.

We’re ready and able to tackle any marketing enemies you may encounter, so if you need us, just give us a call.

If you have any questions regarding our new alliance, or if you’d like to call, or even meet our new teammates, we welcome you to contact us by phone, email, or using your handy dandy GB signal!


To put it simply, Google’s main job is to provide quality referrals for their customers. When you perform a search on Google—let’s take “General Contractor” as an example—you are relying on Google to provide you with the best possible options for your contracting project. If you were repeatedly jilted by contractors provided by the top search results given by Google you likely would not utilize Google as much, and look for other search engine options.

Compare your feelings of the contracts on Google General Contractors vs. those found on Craigslist and you’ll get my point.

So how does Google plan on finding the most reputable companies to refer to their searchers to make sure they don’t get screwed? After all, all they have to rely on is a website which boils down to a bunch of 1’s and 0’s…. or do they?

Google is evolving quickly; the days of simply organizing data based on just 1’s and 0’s is long gone. Think of Google Search evolving into having more of a human touch, eventually becoming the equivalent of that “go-to guy” friend of yours who seemingly “has a guy” for everything.

So, how do you leverage this evolution of technology to get the most out Google for your business? We frequently offer our clients the “Not So Safe For Work” advice from Boiler Room – ACT AS IF:

In the clip Ben Affleck offers his testosterone-fueled, sage-like wisdom to his sales staff: act bigger than you really are, and how you want to be perceived.

To relate this to the SEO world without touching a line of code:

Act as if your business and correlating website were as large as Apple, or Nike. What do these websites do that you can accomplish without having billions in sales?
Typically, a large, respectable, reliable business that is appealing to Google offers the following:

  • Slow, steady, growth of the website and it’s content—big businesses don’t just plop out their big informative website and let it sit for its 2–3 year lifespan. Businesses with lots of sales change and evolve with the times. It’s a sign of healthy growth.
  • Reviews! And lots of them.
  • Contributes Content – A respectable, reliable business creates content or, even better, provide thought leadership for their industry.
  • Social Media – Not many shady business owners would be available on public forums such as Facebook & Twitter. You’re not one of those; you run a world-class business. Be there!
  • Social Signals – Don’t just create a monologue on social media and your blog. It needs to be relevant, likable, and shareable by your audience. Likes, comments, and clicks on your content count!
  • Privacy Policy – Sure, you may not truly know what they say or what they are for… but the big guys all have them, and Google actually likes websites who protect their visitors.
  • Dress The Part – As Ben Affleck says “We have kind of a minimum level of aesthetic professionalism here that we have to maintain.” Google has repeatedly mentioned that they are placing huge emphasis on user experience. There is no factor that plays more of a role on user experience than overall design and interface. You better look good!
  • The latest coding ethics—similar to the above, but on the techy, nerdy side. Cutting edge companies have cutting edge websites.

The list goes on and on. Visit your favorite big brand websites and ask yourself how would I “act as if” I became a direct competitor in sales volume with this company. Great SEO is a long-term game, and putting yourself in the mindset of a world-class website owner is a great way to set yourself up for long-term search success.


As a certified Google search partner and agency, we here at Generations Beyond are always educating and experimenting with ways of driving advertising costs down for our clients with Adwords Advertising. Through daily account management tasks, and ongoing education, we have had tremendous success with our pay-per-click clients.

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Free Adwords Advertising with Generations Beyond

 

In addition to our certified pay-per-click management services, Generations Beyond is now proud to announce that we are qualified to obtain Google grants for Adwords Advertising of up to $10,000 in free advertising for select nonprofit organizations. With new programs offered by Google, Generations Beyond can assist nonprofit organizations with not only obtaining these free marketing funds, but also with the setup and full management of the campaigns.

 

“Most nonprofits can utilize these funds with a strategic campaign to obtain more donations, attract more volunteers, and dramatically increase branding and awareness for the organization” said Jesse Wroblewski, President of Generations Beyond. For many, this type of exposure can be the right kickstart to bringing a smaller organization to the next level.

 

Contact Generations Beyond today to see if your nonprofit organization qualifies for this amazing free advertising opportunity at 631.696.0324.


Branding is simply a memory someone has about your business.

As a small business owner it can be difficult to compete with the branding budgets of the “big guys” and the up to 3000 average advertisements people see in a day (USA Today).

So how do we dictate the memory someone has about our business on a small to zero $$ budget? Generations Beyond has a list of 10 simple and cost-effective branding solutions.

#1 – Email Address: Studies show that when someone sees an @aol.com or @hotmail.com email address they subconsciously think you are considerably less savvy. Regardless of that, your email address is a branding opportunity. People say it, type it, and share it every day. Force them to acknowledge your business name by having an @yourbusinessname.com email!

#2 Email Signatures: On the subject of emails, the average person sends about 7000 emails per year. Add in employee emails and that number skyrockets. Enforce a strict email signature policy and take advantage of 7000+ free branding opportunites/year.

#3 Personal Voicemail: Missed a call? Don’t miss a potential branding opportunity! Let people know who you are and why they should be calling you. Leaving your voicemail at its default setting is unproductive, lazy and a waste!

#4 On Hold/Answering Messaging: This is a simple branding opportunity you can take advantage of; not only each and every time you answer the phone, but also every time you place someone on hold or transfer a prospect, or client, elsewhere in your company system. At the very least say your business name each and every time you answer a call.

#5 Stickers: This one is a little unconventional. Stickers are extremely cost effective. BIG STICKERS such as car wraps have been shown to be the most cost-effective way to brand your business when you consider the amount of eyeballs that see your brand for the price paid for a vehicle wrap. Still, vehicle wraps can be costly for the bootstrapper. Start off small with smaller stickers. Brand your bumper, your office vacuum, your desk and your bottle of Windex. These little touches always get noticed around the offices at GB.

Check out tips #6-10 with the GB freebie below:

 

 

freebie_branding

 

MORE MARKETING FREEBIES FROM GENERATIONS BEYOND:

 

 

 


Not content with working all day, digital marketing firm owner uses his family to achieve the new American Dream of  “going viral.”

When most people get home from work, they kick off their shoes, have dinner, and watch some TV, to get a break from the workday. But Jesse Wroblewski, a Long Island Ad Exec grabs his family, and some props, and creates quirky viral videos.

“Going viral” has become the new American Dream. A clip of a child going to the dentist, opening a Christmas present, or even biting a sibling can now snowball into fame and fortune.

Wroblewski has made several fun video projects with his family and friends, but his most recent effort, a spoof of Stanley Kubrick’s classic film “The Shining” has recently caught on with the masses:

The video, a somewhat family friendly mock-80’s style commercial for a “The Shining” board game (also created by Wroblewski) has now been featured on websites such as “Indie Wire,” “Birth, Movies, Death” and “Bloody Disgusting,” to name a few.

“Suddenly,” continues Wroblewski, “people are subscribing to my YouTube channel, and kids are showing up at my door asking to play the game, it’s amazing!”

To see viral “The Shining Board Game” commercial, visit Jesse Wroblewski’s personal YouTube Channel, http://www.youtube.com/ChainsawEstates or his Instagram: http://www.instagram.com/ChainsawEstates

 

Jesse Wroblewski is the founder and “Lead Attention Seeker” at the Long Island Digital Marketing Agency Generations Beyond.


We proudly present the latest from the GB labs. It will undoubtedly be the best damn recruitment video you see today! Enjoy:

The job market can be a tough for a prospective employee, but Long Island based digital marketing firm Generations Beyond has found that it’s no easy task for employers either. “It’s been incredibly difficult for us to find just the right team member,” says Jesse Wroblewski, founder and CEO of Generations Beyond. “We felt like we’d exhausted traditional methods, and we wanted to get creative. Creative is our business, after all, so we thought, what’s something we all love?” The answer, as it turned out, was film.

A rapidly growing firm, hiring is a constant challenge, as larger projects require a growing staff, but at Generations Beyond, it’s not just about the resume.
“Fitting in is a big deal for us,” says Project Manager Jo-Anne Guiliani, “We all love to have fun, and we like to have fun together. The ad really showcases the culture at Generations Beyond. Not that we’re thugs or anything!”

The idea was originally conceived as a joke about client requests. “You can’t help but wonder what a client is thinking when they hire experts to do a job, and then don’t accept that advice,” says Brendan Bailey, head of Creative for the firm. “I was mimicking that scene from Goodfellas with Joe Pesci, and everyone said, you know, people should see that, it’s hilarious.” With that, the idea for a Goodfellas themed recruitment video took shape.

“It was a little daunting” says Corey Adams, who heads the videography department. “The idea of remaking an iconic scene that’s already been flawlessly shot by Scorsese? That’s intimidating. But I’m really happy. We really pulled it off, and it’s funny too, which is great.”

The finished commercial, which follows the life of “the kid, Henry” as he first interns, and then works for, and finally takes a wrong turn and abandons Generations Beyond, is an unusual way to recruit, but for Owner Jesse Wroblewski, that’s what makes it great. “We know this film is not for everyone, we want to attract those special types of people that get it.”


Thanks to everyone who came out to help resurrect the Collector’s Kingdom! Our event was a monster success and a great time was had by all.
Special thanks to Fios News for covering the event. Here is a snippet for anyone who missed this epic night:

 

Fios 1 Video Clip


On January 7, 2015 Long Island lost one of it’s most prized small businesses to a tragic fire. Collectors Kingdom in Huntington, NY was a haven for fanboys and fangirls alike.

When the marketing superheroes at Generations Beyond heard about their fellow comic book nerd elite and all around small business owner was in distress there was only one thing to be done:

Assemble and combine our superpowers for the good of mankind (and Long Island) and ensure Collector’s Kingdom rises from the ashes to become the most powerful mecca of all things nerdy in the universe once again.

muscle

We at Generations Beyond are proud to be hosting a fundraiser event on February 27, 2015 to help this once great Long Island based small business rise again!

We’ve activated our secret web design, event promotion and social media marketing powers to alert the citizens of Long Island to our cause.

We’ve rallied the masses to donate, don their superhero garb for the cosplay contest and eat much pizza for a great cause.

Now it is up to you dear reader and true believer. Will you join us on our quest this Friday, February 27, 2015 at 7pm?

Sure everyone wants to be a superfriend, but only a few can make it onto our list (seriously the fire marshal will shut us down)

So RSVP early! Click here now:
https://www.generationsbeyond.com/comics

See you there!

 

UPDATE!

When the secret identity alliance at Rubies Costumes in Huntington, NY heard about our cause they generously sponsored our Cosplay Contest! Think you have what it takes to win a “Supreme Edition Darth Vader Helmet? Strut your stuff at 9pm on the 27th!

Thanks to our contest sponsor: http://www.shoprubies.com


Before you hit the SEND button on your latest company email blast, ever wonder what the absolute best times are during the business day to do so? Have a great Facebook post to share and want to make sure it goes onto the social media networking platform during the time when statistically there is the absolute most engagement on the site?

Generations Beyond has done the research for you and created a handy, downloadable guide to keep by your side to show you what the absolute best times are for things such as updating your LinkedIn status, sharing photos on Instagram, even making cold calls! It’s totally free and available here:

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We hope you find this social media scheduling guide useful. If you would like some additional help with your ongoing digital marketing give the marketing superheroes at Generations Beyond a call today! 631.696.0324 speak to you soon.

MORE MARKETING FREEBIES FROM GENERATIONS BEYOND:

 


Bad Marketing Advice

I was cleaning out my garage and came across this plastic frog and it lead me to write this article regarding the single worst piece of marketing advice I’ve ever received.

I was once asked to give a marketing seminar to large group of attorneys in NYC. The gentleman speaking prior to my slot was also set to give his advice on marketing to the same audience. To my surprise, instead of a typical introduction by the moderator, the speaker chose to stand at the back of the room. He asked the moderator to instead play a theme song which built to a crescendo as he charged down the aisle, throwing plastic frogs all over the unsuspecting audience.

If you haven’t already come to this conclusion, the entire premise of his presentation was about how important it is to get people to take notice of your brand when marketing your business. He went on to drive his point home by announcing that obviously none of us in the room we’re going to forget this particular presentation. In a way, he was technically correct, however, in a much more important way, his presentation was a disaster.

This  idea of “standing out at all costs” is extremely common in marketing. I’ve heard it over and over again, often, sadly, from other marketing professionals.

Another incident I recall was very similar, though on a smaller scale. I was at a local networking event. When we went around the room giving our 60 second elevator pitches detailing who we were, and what we had to offer the group,  one woman, a fellow marketer, decided to stand on her chair and deliver her 60 second pitch. She closed with “everyone will remember the crazy lady who stood up on her chair… and that’s what marketing is, being memorable.”

This is WRONG!

While, yes, it is important for marketing to be memorable to be effective, it is just as important for effective marketers to take into consideration the feeling their campaign conveys, the message they are sending,  and what they are striving to be remembered for. Consider McDonald’s incredibly successful “I’m Lovin’ It” campaign. You can bet each individual character within this short tagline underwent lengthy testing, with a number of focus groups.  A misplaced apostrophe, or an errant exclamation point could drastically change the feel of the campaign. The different between “McDonald’s, I’m loving it.” and “McDonald’s, I’m Lovin’ it!”” is a 7 figure price tag on a successful campaign.

Good marketers know that even the fonts they use to create a tagline can instill a feeling which can ever so slightly alter the meaning of the words that make up a tagline. Fonts can feel formal, casual, trendy or fun. The job of a great marketing team is to note every aspect of a message, and to control it, delivering the feeling they want you to feel, with nothing left to chance.

While McDonald’s wants to be memorable, they also want to be memorable for the right reason. Would you want to be remembered for being associated with a cringe-worthy (I call them douche chills) circus style performance? No. And while I’d certainly remember a lawyer who gave cross examination while standing on his head in a TV commercial, the chances are slim and none that I’d actually hire him.

So, if someone recommends you run a print ad upside down because it will “make people stop and take notice,” unless you’re selling gravity boots,  hang up on them quickly, and get Generations Beyond on the phone!