Category: News

Way, way back in 2014 Google announced that security for their users (people searching) was of top priority and they would begin ranking websites using top-rated security higher than those that did not. They noted this as a call for “HTTPS EVERYWHERE”.

Flash forward to June of 2018 and this seems to have finally come to a realization. Real enough that now website owners who are not HTTPS compliant are being noted as such with a WEBSITE NOT SECURE message from the almighty Google overloads. While it is difficult to truly measure the effect of complying with this policy (by adding an SSL certificate to your website) as it pertains to your organic search rankings—particularly between 2014–2018—this step by Google ensures us that HTTPS EVERYWHERE is a serious thing. Well, as serious as anything that takes 4 years to come to full fruition could be.

In short, even if you have a simple website that just presents data—such as mom’s recipes—the days past of not needing an SSL certificate are gone. What was typically reserved for sites processing credit card payments or storing customer data is now becoming mandatory for everyone. Overkill? Maybe, but I for one welcome our Google overlords’ decision in forcing online security forward.

If all of the above is too technical for you, please allow my muppet self, who is much more entertaining than I, take a shot at explaining:

 

 

Questions about HTTP EVERYWHERE or SSL Certificates and security? Reach out to us at Generations Beyond at 631.696.0324
(Muppet Jesse does not have a direct extension at this time)

We’ve added some super brands!
Valued clients, cohorts, and citizens of the GB marketing universe,

With great power comes great responsibility, and we’re pleased to announce that recent changes have turned us from marketing heroes into marketing SUPERheroes (and we take that responsibility SUPER seriously!)

The League of Digital Marketing Superheroes known as Generations Beyond has recently acquired Promotion Associates, adding valuable new skills to our bag of marketing tricks. Promotion Associates brings two decades of experience in the field along with it, and expands our capabilities in event marketing, on-site and street-level marketing, branded sampling opportunities and more!

 

By Merging with Promotion Associates’ Jeremy Mutschler, debuting in his new role as Generations Beyond’s Senior Development Director, we’ve also added a host of super brands to the Generations Beyond family, including Green Giant, Ortega, Red Mango, Pirate’s Booty, Skinny Girl and more!

This is a time of big change for Generations Beyond, but fear not, citizens! We are more than up to the task! Keep an eye our for future emails introducing more of our new cohorts in the fight against poor marketing.

We’re ready and able to tackle any marketing enemies you may encounter, so if you need us, just give us a call.

If you have any questions regarding our new alliance, or if you’d like to call, or even meet our new teammates, we welcome you to contact us by phone, email, or using your handy dandy GB signal!

Not content with working all day, digital marketing firm owner uses his family to achieve the new American Dream of  “going viral.”

When most people get home from work, they kick off their shoes, have dinner, and watch some TV, to get a break from the workday. But Jesse Wroblewski, a Long Island Ad Exec grabs his family, and some props, and creates quirky viral videos.

“Going viral” has become the new American Dream. A clip of a child going to the dentist, opening a Christmas present, or even biting a sibling can now snowball into fame and fortune.

Wroblewski has made several fun video projects with his family and friends, but his most recent effort, a spoof of Stanley Kubrick’s classic film “The Shining” has recently caught on with the masses:

The video, a somewhat family friendly mock-80’s style commercial for a “The Shining” board game (also created by Wroblewski) has now been featured on websites such as “Indie Wire,” “Birth, Movies, Death” and “Bloody Disgusting,” to name a few.

“Suddenly,” continues Wroblewski, “people are subscribing to my YouTube channel, and kids are showing up at my door asking to play the game, it’s amazing!”

To see viral “The Shining Board Game” commercial, visit Jesse Wroblewski’s personal YouTube Channel, http://www.youtube.com/ChainsawEstates or his Instagram: http://www.instagram.com/ChainsawEstates

 

Jesse Wroblewski is the founder and “Lead Attention Seeker” at the Long Island Digital Marketing Agency Generations Beyond.

We proudly present the latest from the GB labs. It will undoubtedly be the best damn recruitment video you see today! Enjoy:

The job market can be a tough for a prospective employee, but Long Island based digital marketing firm Generations Beyond has found that it’s no easy task for employers either. “It’s been incredibly difficult for us to find just the right team member,” says Jesse Wroblewski, founder and CEO of Generations Beyond. “We felt like we’d exhausted traditional methods, and we wanted to get creative. Creative is our business, after all, so we thought, what’s something we all love?” The answer, as it turned out, was film.

A rapidly growing firm, hiring is a constant challenge, as larger projects require a growing staff, but at Generations Beyond, it’s not just about the resume.
“Fitting in is a big deal for us,” says Project Manager Jo-Anne Guiliani, “We all love to have fun, and we like to have fun together. The ad really showcases the culture at Generations Beyond. Not that we’re thugs or anything!”

The idea was originally conceived as a joke about client requests. “You can’t help but wonder what a client is thinking when they hire experts to do a job, and then don’t accept that advice,” says Brendan Bailey, head of Creative for the firm. “I was mimicking that scene from Goodfellas with Joe Pesci, and everyone said, you know, people should see that, it’s hilarious.” With that, the idea for a Goodfellas themed recruitment video took shape.

“It was a little daunting” says Corey Adams, who heads the videography department. “The idea of remaking an iconic scene that’s already been flawlessly shot by Scorsese? That’s intimidating. But I’m really happy. We really pulled it off, and it’s funny too, which is great.”

The finished commercial, which follows the life of “the kid, Henry” as he first interns, and then works for, and finally takes a wrong turn and abandons Generations Beyond, is an unusual way to recruit, but for Owner Jesse Wroblewski, that’s what makes it great. “We know this film is not for everyone, we want to attract those special types of people that get it.”

On January 7, 2015 Long Island lost one of it’s most prized small businesses to a tragic fire. Collectors Kingdom in Huntington, NY was a haven for fanboys and fangirls alike.

When the marketing superheroes at Generations Beyond heard about their fellow comic book nerd elite and all around small business owner was in distress there was only one thing to be done:

Assemble and combine our superpowers for the good of mankind (and Long Island) and ensure Collector’s Kingdom rises from the ashes to become the most powerful mecca of all things nerdy in the universe once again.

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We at Generations Beyond are proud to be hosting a fundraiser event on February 27, 2015 to help this once great Long Island based small business rise again!

We’ve activated our secret web design, event promotion and social media marketing powers to alert the citizens of Long Island to our cause.

We’ve rallied the masses to donate, don their superhero garb for the cosplay contest and eat much pizza for a great cause.

Now it is up to you dear reader and true believer. Will you join us on our quest this Friday, February 27, 2015 at 7pm?

Sure everyone wants to be a superfriend, but only a few can make it onto our list (seriously the fire marshal will shut us down)

So RSVP early! Click here now:
https://www.generationsbeyond.com/comics

See you there!

 

UPDATE!

When the secret identity alliance at Rubies Costumes in Huntington, NY heard about our cause they generously sponsored our Cosplay Contest! Think you have what it takes to win a “Supreme Edition Darth Vader Helmet? Strut your stuff at 9pm on the 27th!

Thanks to our contest sponsor: http://www.shoprubies.com

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