Category: Internet Marketing

Way, way back in 2014 Google announced that security for their users (people searching) was of top priority and they would begin ranking websites using top-rated security higher than those that did not. They noted this as a call for “HTTPS EVERYWHERE”.

Flash forward to June of 2018 and this seems to have finally come to a realization. Real enough that now website owners who are not HTTPS compliant are being noted as such with a WEBSITE NOT SECURE message from the almighty Google overloads. While it is difficult to truly measure the effect of complying with this policy (by adding an SSL certificate to your website) as it pertains to your organic search rankings—particularly between 2014–2018—this step by Google ensures us that HTTPS EVERYWHERE is a serious thing. Well, as serious as anything that takes 4 years to come to full fruition could be.

In short, even if you have a simple website that just presents data—such as mom’s recipes—the days past of not needing an SSL certificate are gone. What was typically reserved for sites processing credit card payments or storing customer data is now becoming mandatory for everyone. Overkill? Maybe, but I for one welcome our Google overlords’ decision in forcing online security forward.

If all of the above is too technical for you, please allow my muppet self, who is much more entertaining than I, take a shot at explaining:

 

 

Questions about HTTP EVERYWHERE or SSL Certificates and security? Reach out to us at Generations Beyond at 631.696.0324
(Muppet Jesse does not have a direct extension at this time)

To put it simply, Google’s main job is to provide quality referrals for their customers. When you perform a search on Google—let’s take “General Contractor” as an example—you are relying on Google to provide you with the best possible options for your contracting project. If you were repeatedly jilted by contractors provided by the top search results given by Google you likely would not utilize Google as much, and look for other search engine options.

Compare your feelings of the contracts on Google General Contractors vs. those found on Craigslist and you’ll get my point.

So how does Google plan on finding the most reputable companies to refer to their searchers to make sure they don’t get screwed? After all, all they have to rely on is a website which boils down to a bunch of 1’s and 0’s…. or do they?

Google is evolving quickly; the days of simply organizing data based on just 1’s and 0’s is long gone. Think of Google Search evolving into having more of a human touch, eventually becoming the equivalent of that “go-to guy” friend of yours who seemingly “has a guy” for everything.

So, how do you leverage this evolution of technology to get the most out Google for your business? We frequently offer our clients the “Not So Safe For Work” advice from Boiler Room – ACT AS IF:

In the clip Ben Affleck offers his testosterone-fueled, sage-like wisdom to his sales staff: act bigger than you really are, and how you want to be perceived.

To relate this to the SEO world without touching a line of code:

Act as if your business and correlating website were as large as Apple, or Nike. What do these websites do that you can accomplish without having billions in sales?
Typically, a large, respectable, reliable business that is appealing to Google offers the following:

  • Slow, steady, growth of the website and it’s content—big businesses don’t just plop out their big informative website and let it sit for its 2–3 year lifespan. Businesses with lots of sales change and evolve with the times. It’s a sign of healthy growth.
  • Reviews! And lots of them.
  • Contributes Content – A respectable, reliable business creates content or, even better, provide thought leadership for their industry.
  • Social Media – Not many shady business owners would be available on public forums such as Facebook & Twitter. You’re not one of those; you run a world-class business. Be there!
  • Social Signals – Don’t just create a monologue on social media and your blog. It needs to be relevant, likable, and shareable by your audience. Likes, comments, and clicks on your content count!
  • Privacy Policy – Sure, you may not truly know what they say or what they are for… but the big guys all have them, and Google actually likes websites who protect their visitors.
  • Dress The Part – As Ben Affleck says “We have kind of a minimum level of aesthetic professionalism here that we have to maintain.” Google has repeatedly mentioned that they are placing huge emphasis on user experience. There is no factor that plays more of a role on user experience than overall design and interface. You better look good!
  • The latest coding ethics—similar to the above, but on the techy, nerdy side. Cutting edge companies have cutting edge websites.

The list goes on and on. Visit your favorite big brand websites and ask yourself how would I “act as if” I became a direct competitor in sales volume with this company. Great SEO is a long-term game, and putting yourself in the mindset of a world-class website owner is a great way to set yourself up for long-term search success.

As a certified Google search partner and agency, we here at Generations Beyond are always educating and experimenting with ways of driving advertising costs down for our clients with Adwords Advertising. Through daily account management tasks, and ongoing education, we have had tremendous success with our pay-per-click clients.

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Free Adwords Advertising with Generations Beyond

 

In addition to our certified pay-per-click management services, Generations Beyond is now proud to announce that we are qualified to obtain Google grants for Adwords Advertising of up to $10,000 in free advertising for select nonprofit organizations. With new programs offered by Google, Generations Beyond can assist nonprofit organizations with not only obtaining these free marketing funds, but also with the setup and full management of the campaigns.

 

“Most nonprofits can utilize these funds with a strategic campaign to obtain more donations, attract more volunteers, and dramatically increase branding and awareness for the organization” said Jesse Wroblewski, President of Generations Beyond. For many, this type of exposure can be the right kickstart to bringing a smaller organization to the next level.

 

Contact Generations Beyond today to see if your nonprofit organization qualifies for this amazing free advertising opportunity at 631.696.0324.

Branding is simply a memory someone has about your business.

As a small business owner it can be difficult to compete with the branding budgets of the “big guys” and the up to 3000 average advertisements people see in a day (USA Today).

So how do we dictate the memory someone has about our business on a small to zero $$ budget? Generations Beyond has a list of 10 simple and cost-effective branding solutions.

#1 – Email Address: Studies show that when someone sees an @aol.com or @hotmail.com email address they subconsciously think you are considerably less savvy. Regardless of that, your email address is a branding opportunity. People say it, type it, and share it every day. Force them to acknowledge your business name by having an @yourbusinessname.com email!

#2 Email Signatures: On the subject of emails, the average person sends about 7000 emails per year. Add in employee emails and that number skyrockets. Enforce a strict email signature policy and take advantage of 7000+ free branding opportunites/year.

#3 Personal Voicemail: Missed a call? Don’t miss a potential branding opportunity! Let people know who you are and why they should be calling you. Leaving your voicemail at its default setting is unproductive, lazy and a waste!

#4 On Hold/Answering Messaging: This is a simple branding opportunity you can take advantage of; not only each and every time you answer the phone, but also every time you place someone on hold or transfer a prospect, or client, elsewhere in your company system. At the very least say your business name each and every time you answer a call.

#5 Stickers: This one is a little unconventional. Stickers are extremely cost effective. BIG STICKERS such as car wraps have been shown to be the most cost-effective way to brand your business when you consider the amount of eyeballs that see your brand for the price paid for a vehicle wrap. Still, vehicle wraps can be costly for the bootstrapper. Start off small with smaller stickers. Brand your bumper, your office vacuum, your desk and your bottle of Windex. These little touches always get noticed around the offices at GB.

Check out tips #6-10 with the GB freebie below:

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Before you hit the SEND button on your latest company email blast, ever wonder what the absolute best times are during the business day to do so? Have a great Facebook post to share and want to make sure it goes onto the social media networking platform during the time when statistically there is the absolute most engagement on the site?

Generations Beyond has done the research for you and created a handy, downloadable guide to keep by your side to show you what the absolute best times are for things such as updating your LinkedIn status, sharing photos on Instagram, even making cold calls! It’s totally free and available here:

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We hope you find this social media scheduling guide useful. If you would like some additional help with your ongoing digital marketing give the marketing superheroes at Generations Beyond a call today! 631.696.0324 speak to you soon.

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