Our Blog

College admittance is hard enough; and now a new policy will block international students from coming to the United States if courses are being taught entirely online. The reality of our world right now is this: do colleges offer in-person classes and risk COVID-19 or go fully remote and risk losing their students?

If and when this rule is enacted, what can you do to prevent drops in your enrollment rates

  1. Keep the status quo. No investment.
  2. Absorb the short-term losses and hope for a brighter 2021.
  3. Invest in a high ROI recruitment technology suite which can be implemented immediately.
  4. None of the above.

That’s right, there is another option: ReRoute. Generation Beyond’s cutting-edge recruitment technologycan help to locate new students for pennies on your marketing dollars, lowering your cost per click in order to fill up your enrollment.

With our emphasis on higher education, we utilize a hyper-focused premarket connection with your target audience combining the power of cutting edge IP and physical address crosshair technology to populate higher personalized digital ad marketing. Once we’ve identified your audience we utilize our honing technology to ReCover anyone who visited your website but didn’t stay by sending them a direct mailer. By going beyond simply optimizing your keywords, we apply the newest marketing strategies, tools, and technologies to drastically lower your marketing costs.

ReRoute is the optimal, comprehensive marketing strategy to help you find your ideal students as well as help them find you. Imagine your ROI if you could hyper-target your prime candidates for just $.026 per view!

You still have options. Schedule a consultation with us today and we will get you started on lowering your cost per click and save your enrollment.

“Enrollments are down both at institutions that are opening up their campuses and those that are keeping most students off campus” says an August “Higher Ed” article.

No doubt, these are discouraging times for higher education recruitment. Often, the response of the herd is one of analysis paralysis. People become afraid to take deliberate, calculated action. 

Those, however, who create a plan and execute that plan are rewarded. Let Generations Beyond assist you in creating and executing a plan that will ensure the longevity of your institution.

If you’re interested in finding out how we can help book a brief 15 minute call with us and we’ll show you how you can spend less, get better quality students, and ensure your institution’s position in higher education for years to come.

“Amid fears of low fall enrollment and widespread disruption to students’ academic progress, colleges are getting creative with ways to engage with students,” says a July 16, 2020 Inside Higher Ed article.

Question: Your website is the gateway to prospective students. What is your best marketing strategy to drive your highest quality candidates to the site, engage with them, and capture their information for subsequent outreach efforts?

  1. Reallocate travel expenses into an increased student acquisition budget?
  • Hyper-target your prime candidates utilizing cutting-edge marketing technology?
  • Invest your recruitment spend in a high ROI platform that reaches your prime candidates for just $.026 per view?
  • All of the above?

ReRoute, Generations Beyond’s cutting-edge recruitment technology is the optimal, comprehensive marketing strategy to help you find your ideal students as well as help them find you. It does everything above, and much more.
To find out how we can influence your next semester’s yield, contact us today for a 15 minute call that can improve your yield now and going forward.

This year summer melt—a phenomenon where prospective college students’ motivation to attend college ‘melts’ away during the summer—has become even more of a wild card than in any year previous. Will students opt to go to a local community college, choose a gap year, or enter the workforce? Facing this myriad of issues means that your institution’s future will undoubtedly be determined by how well you stay connected to your potential student body.

Generations Beyond’s ReCover strategy gives you a competitive advantage by connecting you to the “hand raisers”, or students who are looking at your school but who did not share their information with you on your website. The fact is that in today’s volatile environment any and all connections you can make to a potential student are absolutely essential.

If you’re interested in getting started simply book a brief 15 minute call with us.

According to a May 26, 2020 “Inside Higher Ed” article, there was a series of surveys asking students and parents about the 2020 fall semester. The result of these surveys: students want a fall semester as close as possible to last fall’s. They may transfer if they don’t get it.

To give you a competitive advantage identifying these invaluable prospects, Generations Beyond recommends taking advantage of our cutting-edge ReCover technology. ReCover effortlessly tracks the website “phantoms”— those who show interest in your institution but don’t leave you their contact information. 

With so many students modifying their summer/fall plans the ability for your organization to track and utilize this information to increase yield is invaluable. To learn more simply book a brief 15 minute call with us.