The Changing Landscape of Higher Ed Marketing in 2021
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True or False? You Need New Students More Than They Need You?
We hope you chose “True”. That fact is that every student will eventually be able to find an institution of higher education that will accept them. The question is, will that institution be yours? Will the revenue they create add to your bottom line or your competitors’? Just like the
Your 2021 Recruitment Challenge Just Went Directly to Selectivity Level 1 Most Competitive
An Inside Higher Ed article states that“…developing a brand is about differentiating from your category…”. You read that correctly. The NACAC recruitment rule changes of 2019 underscore the fact that your college is a brand. That may be difficult to hear based upon the non-commercialized image Higher Ed has historically
If Students Don’t Go to Their First Choice College, What Then?
According to a June 8, 2020 “Inside Higher Ed” article, surveys of potential college students have suggested that as many as 20 percent of college freshmen aren’t going to their original first-choice college. Some will stay home and go to a community college. Others will enroll closer to home. Others
What Is a Gap Year and How Will It Affect This Year’s Enrollment Rate?
With everyone still staying at home to flatten the curve the desire to go outside is becoming increasingly overwhelming. With public transportation being risky and flights out of the question, everyone is wondering: how can I get free? This mentality is what is encouraging a Gap Year for students. A
A New Policy Inbound; How Is It Going to Affect Your Enrollment Rate?
College admittance is hard enough; and now a new policy will block international students from coming to the United States if courses are being taught entirely online. The reality of our world right now is this: do colleges offer in-person classes and risk COVID-19 or go fully remote and risk
Action Is the Antidote to Despair. – Joan Baez
“Enrollments are down both at institutions that are opening up their campuses and those that are keeping most students off campus” says an August “Higher Ed” article. No doubt, these are discouraging times for higher education recruitment. Often, the response of the herd is one of analysis paralysis. People become
You’ve Got to Be Very Careful if You Don’t Know Where You Are Going, Because You Might Not Get There. – Yogi Berra
“Amid fears of low fall enrollment and widespread disruption to students’ academic progress, colleges are getting creative with ways to engage with students,” says a July 16, 2020 Inside Higher Ed article. Question: Your website is the gateway to prospective students. What is your best marketing strategy to drive your highest
Colleges Woo Students With Bargain Tuition Rates
This year summer melt—a phenomenon where prospective college students’ motivation to attend college ‘melts’ away during the summer—has become even more of a wild card than in any year previous. Will students opt to go to a local community college, choose a gap year, or enter the workforce? Facing this
Will Your Students Be Returning in the Fall?
According to a May 26, 2020 “Inside Higher Ed” article, there was a series of surveys asking students and parents about the 2020 fall semester. The result of these surveys: students want a fall semester as close as possible to last fall’s. They may transfer if they don’t get it.
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