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Higher Education Questionnaire
Institution Name
Key Contact Person
Phone Number
Address
State
Zip
Who will be involved in the decision making process? Please supply names and titles:
If the decision making process has to go in front of a board, how often are these meetings?
What are you presently doing to attract students?
What percentage increase/decrease was this from the prior year?
What is your present CPA (Cost per Acquisition) /student?
Marketing budget:
What is the value of each new student?
What is the lifetime value of each student?
What would you like us to do for you and your organization, such that in six months, we can surpass all of your present marketing results?
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