Category: Social Media

Jul
29

All Play And No Work Made This Ad Agency Family Go Viral

Not content with working all day, digital marketing firm owner uses his family to achieve the new American Dream of  “going viral.”

When most people get home from work, they kick off their shoes, have dinner, and watch some TV, to get a break from the workday. But Jesse Wroblewski, a Long Island Ad Exec grabs his family, and some props, and creates quirky viral videos.

“Going viral” has become the new American Dream. A clip of a child going to the dentist, opening a Christmas present, or even biting a sibling can now snowball into fame and fortune.

Wroblewski has made several fun video projects with his family and friends, but his most recent effort, a spoof of Stanley Kubrick’s classic film “The Shining” has recently caught on with the masses:

The video, a somewhat family friendly mock-80’s style commercial for a “The Shining” board game (also created by Wroblewski) has now been featured on websites such as “Indie Wire,” “Birth, Movies, Death” and “Bloody Disgusting,” to name a few.

“Suddenly,” continues Wroblewski, “people are subscribing to my YouTube channel, and kids are showing up at my door asking to play the game, it’s amazing!”

To see viral “The Shining Board Game” commercial, visit Jesse Wroblewski’s personal YouTube Channel, http://www.youtube.com/ChainsawEstates or his Instagram: http://www.instagram.com/ChainsawEstates

 

Jesse Wroblewski is the founder and “Lead Attention Seeker” at the Long Island Digital Marketing Agency Generations Beyond.

Sep
27

FREE SOCIAL MEDIA AND MARKETING SCHEDULING GUIDE

Before you hit the SEND button on your latest company email blast, ever wonder what the absolute best times are during the business day to do so? Have a great Facebook post to share and want to make sure it goes onto the social media networking platform during the time when statistically there is the absolute most engagement on the site?

Generations Beyond has done the research for you and created a handy, downloadable guide to keep by your side to show you what the absolute best times are for things such as updating your LinkedIn status, sharing photos on Instagram, even making cold calls! It’s totally free and available here:

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We hope you find this social media scheduling guide useful. If you would like some additional help with your ongoing digital marketing give the marketing superheroes at Generations Beyond a call today! 631.696.0324 speak to you soon.

MORE MARKETING FREEBIES FROM GENERATIONS BEYOND:

 

Apr
30

HOW TO BEAT FACEBOOK’S DREADED ‘PAY TO PLAY’ PUSH

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Facebook has recently switched up how posts are seen by users. This new change has small businesses scrambling to reach their followers as they discover only 2-5% of their audience is actually seeing posts, favoring a more “pay to play” approach as opposed to organic or viral methods.

Does this mean Facebook is a dead end?

No! While it is more difficult for businesses to be visible on Facebook, consumers are still more likely to buy from brands they follow on social media.

Here are some ways to improve visibility on Facebook:

 

  • “Like” your business page on your personal Facebook account

– Invite family & friends to “like” your page as well. Encourage your employees to “like” your page.

– Like, Comment and Share posts from your business page to your personal page. The more interaction on the post, the more people will see it.

  • Focus on post quality vs. quantity

– Pictures over text, videos and links from popular/trusted web sources will improve your posts’ chances of reaching your audience

  • Look to the big guys for what works

– Most of social media marketing is trial and error; let the bigger companies with large marketing budgets figure out what doesn’t work. Use them as a template for what you should be posting.

  • Stay on the pulse of your industry and market

– Trends come and go so quickly, once we find out about them on mainstream media outlets, they are already on the way out. Find the most important/knowledgeable sources in your industry and discover the influential voices in your market. Keeping ahead of the trends will keep you relevant on social media.