Category: News

Having an event on Long Island? Need to get the word out? Generations Beyond has created this free PR Checklist for you to utilize in getting the most exposure for your event via the availability of free postings online.

Click the image below to download your copy of this handy, free checklist!
Think you need more help? Contact us today! We’re great at publicity and packing out events!

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MORE MARKETING FREEBIES FROM GENERATIONS BEYOND:

 

Facebook-Decrease

Facebook has recently switched up how posts are seen by users. This new change has small businesses scrambling to reach their followers as they discover only 2-5% of their audience is actually seeing posts, favoring a more “pay to play” approach as opposed to organic or viral methods.

Does this mean Facebook is a dead end?

No! While it is more difficult for businesses to be visible on Facebook, consumers are still more likely to buy from brands they follow on social media.

Here are some ways to improve visibility on Facebook:

 

  • “Like” your business page on your personal Facebook account

– Invite family & friends to “like” your page as well. Encourage your employees to “like” your page.

– Like, Comment and Share posts from your business page to your personal page. The more interaction on the post, the more people will see it.

  • Focus on post quality vs. quantity

– Pictures over text, videos and links from popular/trusted web sources will improve your posts’ chances of reaching your audience

  • Look to the big guys for what works

– Most of social media marketing is trial and error; let the bigger companies with large marketing budgets figure out what doesn’t work. Use them as a template for what you should be posting.

  • Stay on the pulse of your industry and market

– Trends come and go so quickly, once we find out about them on mainstream media outlets, they are already on the way out. Find the most important/knowledgeable sources in your industry and discover the influential voices in your market. Keeping ahead of the trends will keep you relevant on social media.

Generations Beyond is very proud to announce an all-new alliance with Silicon Valley based, leader in offer science Fanplayr. We believe that adding this powerful new tool to our extensive toolbox at Generations Beyond will help us drive even more leads and traffic to our existing family of clients. Press release is below:

 

Offer Science’ Company Hits Landmark as Result of Partnerships with Ecommerce Leaders  
Palo Alto, CA (PRWEB) October 17, 2012

 

Fanplayr, the leader in Offer Science, today announced that it has signed its 1000th online retailer since launching just six months ago in March 2012.   This milestone is due to the popularity of the company’s two Offer Science products, ‘Gamified Offers’ and ‘Smart & Targeted Offers’ with the industry leaders with whom the company has partnered, such as eBay’s X.commerce, Magento, Shopify, Ifeelgoods, MailChimp, First Data, CardSpring and Constant Contact. These companies have all integrated Fanplayr into the fabric of their marketing services, offering them to their Internet retail customers who have readily adopted them.   “Online merchants are moving quickly to adopt Fanplayr’s Offer Science because it provides them with the ability to identify, profile and segment each visitor in real-time with targeted offers that increase visitor conversion, revenue and lifetime value,” said Simon Yencken, CEO of Fanplayr. “Fanplayr is democratizing consumer identity and Big Data for all ecommerce retailers so that they can build better relationships with their customers through the same advanced identification and targeting technology used by such major retailers as Amazon.com and WalMart.com that turn visitor identity into insight for real-time offer marketing.”

 

“We are really impressed by Fanplayr’s Offer Science and believe that it will transform how retailers identify, segment and target their online visitors,” said Jesse Wroblewski, Founder of Generations Beyond. “As a new Fanplayr partner, we are excited to be able to help our clients target their desired traffic segments with offers designed to drive key performance revenue objectives.”

 

 

About Fanplayr
Fanplayr (http://www.fanplayr.com) is the leader in targeted real-time ecommerce offers. By harnessing the power of Big Data, Fanplayr’s two proprietary Offer Science products, ‘Smart & Targeted Offers’ and ‘Gamified Coupons & Offers’ marketers can identify, profile and target visitors with customized offers as well as with gamified coupons. Fanplayr is venture backed with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com.

 

Read more: http://www.sfgate.com/business/prweb/article/Fanplayr-Milestone-Signs-1000-Merchant-Clients-3956616.php#ixzz2BHSReOhK

In a rare moment of shameless self-promotion may I present to you “New Website Smell” our first TV spot airing this year.

Here are some things I love, in order:

  • Horror Movies
  • Pizza
  • New Zealand Accents
  • Viral Video Marketing

Somehow, someway, they all got drunk, had some freaky orgy and gave birth to a new “Choose Your Own Adventure” style viral campaign from Hell Pizza, a franchise eatery in New Zealand. An easy win for our Video Marketer of The Month for August 2010:

 

Like any good viral campaign this one draws you in and allows you to interact with the brand. At first I was hesitant to take on the seemingly long task (more than 60 seconds in the youtube time/space continuum) of going through the entire adventure, but the high production value, great fx and comedic moments (I don’t know why but it kills me every time a New Zealander calls someone a dick) had me stuck to my desk chair until the end.

I had to jump in early on this one, the only accolades I could find at the moment were 100,000+ hits within 4 days and a Video Professionals award but Im sure many more are to follow suit. Add “Avoid Ego Media’s” Video Marketer Of The Month to the list if it makes you feel any better… and if you can find some time away from all the new customer traffic you must be mustering!

Links:
http://www.youtube.com/watch?v=9p1yBlV7Ges
http://hellpizza.co.nz/

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