Category: Internet Marketing

At Generations Beyond, we’re proud to be the people that clients turn to when they need to “push the envelope” or think outside the box… it’s what we call “going beyond,” and it’s our specialty.  However, there are times in marketing where even the folks at Generations Beyond have to recommend coloring inside the lines. One prime example of this is the world of e-commerce. While it’s important to utilize a thoughtful and strategic process to get people to notice your brand and your shop, once they get there, it’s extremely important to “color inside the lines” and give them an experience they are used to.

When an online shopper visits your website, places item into their cart, and for whatever reason decides not to go through with the purchase, that’s called “Cart Abandonment,” and it’s the greatest problem that most e-commerce shop owners have to overcome.  From both  design & marketing perspectives, it is important to note that online shoppers are both coveted, and, increasingly demanding when it comes to their shopping experience. Anything from a slightly unexpected event, such as a pop-up in the wrong place, or even something as small as an out of place font, to a change in what the customer perceives as the standard checkout procedure, can lead a potential new client astray, and right to your competition.

It is for this reason that when a potential client has a “great idea” such as having an animated shopping cart fly across the screen each time the “add to cart” button is pushed, to help “set their store apart” from the rest, we, in an unusual move for GB,  take the path of sticking to what already works.

Aside from design & programming, here are some additional reasons your clients may be abandoning their carts:

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event_postAfter The Event.

After the event, you should continue to cover the happenings of the show.

Use your blog to do a post-show wrap up. Post your final photos, and send out general thank-you’s to attendees, new followers, new clients and new prospects.

Send out personalized thank-you’s via private messages to your prime suspects, and don’t forget to return the favor and follow your new prospects back via pertinent networks.

Finally, when it’s all done, be sure to count up all those new prospects you’ve created via social networking and apply an ongoing ROI number to those efforts! It’s useful for current and future marketing plans and I’d love to hear about your results!

Click here for Part #1 of this article.

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In short, Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

Why should you use infographics for your business?

  • Easy to scan and view makes messaging more successful
  • Tailor made for social sharing – boasts viral capabilities
  • Boosts brand awareness
  • Increases traffic
  • Shows an expert understanding of a subject
  • 40% of people respond better than just plain text
  • Don’t take our word for it, check out this article on Forbes

To say we are all overwhelmed with data is a given. Infographics are unquestionably a great way to help seperate your data from the pack and get your story across to potential clients and visitors. Take a look at a sample infographic we created to explain why anyone should work at Generations Beyond:

infographic

Click here for Part #1 of this article.

instaThe social media tools mentioned already can also be your default tools for marketing to your audience during the Tradeshow event, however there are constantly new and powerful social networking tools popping up all the time to help you best achieve your marketing goals such as Instagram. Instagram is an amazing, online photo sharing tool which can be used for personal or professional means.

It is not necessary to know or use every tool out there! Use what you are comfortable with until you become restricted by them. Chances are there is another tool out there that will help you achieve your specific social networking goals. If there isn’t congratulations! You may be the next social media startup!

Utilize the same tactics mentioned already to continue to speak to your audience. Photos speak a thousand words. Let your clients at home in behind the scenes of the show, share photos of the event, show prospects who could not make it scenes of the event setup and/or breakdown. Share tips or photos from the keynotes or seminars.

People are vein. Take photos of attendees visiting your booth. If they would like a copy of the photo give them your card to be contacted later. Or better yet, “Follow Us On Twitter” to get your copy. You just boosted your network of prospects by one!

The tactics that can be utilized during the event are endless. Remember one of the keys to building a network of quality followers is giving prospects a good reason to follow. I’ve seen company’s utilize social media for real-time scavenger hunts, or even free prize giveaways. The only way to get clues or notices of giveaways is to follow the company’s social networks. You have to be in it to win it.

Click here for Part #1 of this article.