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"Help, My Website Is Not Secure" - What is HTTPS Everywhere?

Way, way back in 2014 Google announced that security for their users (people searching) was of top priority and they would begin ranking websites using top-rated security higher than those that did not. They noted this as a call for "HTTPS EVERYWHERE".

Flash forward to June of 2018 and this seems to have finally come to a realization. Real enough that now website owners who are not HTTPS compliant are being noted as such with a WEBSITE NOT SECURE message from the almighty Google overloads. While it is difficult to truly measure the effect of complying with this policy (by adding an SSL certificate to your website) as it pertains to your organic search rankings—particularly between 2014–2018—this step by Google ensures us that HTTPS EVERYWHERE is a serious thing. Well, as serious as anything that takes 4 years to come to full fruition could be.

In short, even if you have a simple website that just presents data—such as mom's recipes—the days past of not needing an SSL certificate are gone. What was typically reserved for sites processing credit card payments or storing customer data is now becoming mandatory for everyone. Overkill? Maybe, but I for one welcome our Google overlords' decision in forcing online security forward.

If all of the above is too technical for you, please allow my muppet self, who is much more entertaining than I, take a shot at explaining:

 

 

Questions about HTTP EVERYWHERE or SSL Certificates and security? Reach out to us at Generations Beyond at 631.696.0324
(Muppet Jesse does not have a direct extension at this time)

Generations Beyond Announces Tom Rakoczy As Director of Digital Marketing

Generations Beyond is pleased to announce a new addition to its stellar marketing team, Tom “Tommy D” Rakoczy. Tom will serve as the head of the marketing department, coordinating both SEO and social media, and will also contribute to the creative aspects of GB’s marketing campaigns.

“It’s hard to overstate my excitement for the opportunity to work with Generations Beyond,” says Rakoczy. “From the commitment to excellence to the opportunity to do true creative marketing for the first time in my career. It’s a real team mentality here, second to none. GB gives me the opportunity to grow. Dealing with Jesse Wroblewski is a career dream come true, after years of collaborating and friendship, finally being able to work together professionally means the sky is the limit. It’s a great move forward for me personally.”

Rakoczy, who studied advertising and fine art at NYIT, formerly served as both the Director of Marketing and Creative Director for the New York Islanders. Additionally, he has earned accolades on the international stage, received recognition for the Best Integrated Sports Marketing Campaign, and numerous awards including BOLI and CTAM for creation, direction, and execution of marketing campaigns.

Generations Beyond’s owner and CEO, Jesse Wroblewski is also excited for the addition to his team. "There are 2 types of agencies: Talent Consumers and Talent Producers; Generations Beyond is definitely the latter. We take pride in developing young talent and producing marketing rockstars. However, when the opportunity to bring an actual marketing rockstar onboard arose we decided to treat ourselves a little bit and consume Tommy D".

Rakoczy looks forward to a new way of doing business. “The culture at GB is a perfect fit for me. There’s a vitality here that is unmatched on the Long Island business scene. I’m looking to bring my knowledge, experience, and relationships here to GB to work with clients on Long Island and beyond.”

When not working in the marketing field, Rakoczy volunteers with the Babylon Historical Society where he has lived for 20 years. He’s also heavily involved with the Boy Scouts and youth hockey leagues, as well as serving as a member of the Vanderbilt Motor Parkway Preservation Society.

For more information, please contact Generations Beyond at 631.696.0324, email info@generationsbeyond.com, or visit them on the web at www.generationsbeyond.com

Generations Beyond is a full-service, boutique digital marketing agency serving the Long Island community and beyond for over 20 years.

Generations Beyond’s Partnership With Terminus Brings Their Targeted Marketing To A New Level

Generations Beyond, a Long Island-based digital marketing firm, has formed a partnership with marketing tech pioneer Terminus, allowing a new way to market to person-specific targets within chosen companies.

Ronkonkoma, NY Monday, March 27, 2018 - Digital Marketing is the name of the game for Generations Beyond; while most campaigns aim to receive high visibility from a large number of people for certain campaigns, that just won’t do. To that end, Generations Beyond has partnered with Terminus—a leader in account-based marketing. Terminus allows clients to deliver different messaging and creative to each persona at specific target accounts, an invaluable solution for truly targeted marketing services.

“While digital marketing is an incredibly useful and cost-effective way to reach the masses, it aims for the widest possible audience within certain parameters. What’s so great about Terminus is that it does just the opposite. It offers a laser focus on a specific market, to the point where you only reach certain specific people. Using Terminus and their account-based marketing tools lets Generations Beyond focus our skills on selected individuals within selected companies across certain industries,” says Jesse Wroblewski, owner of digital marketing firm Generations Beyond.

The new partnership looks to create increased productivity for both Generations Beyond, and their clients, in a time that has already shown massive growth for the firm—including the hiring of 12 new employees.

Generations Beyond aims to open up new marketing opportunities for its clients through the utilization of new technology partners, such as Terminus, on an ongoing basis.

For additional information about Generations Beyond, or Terminus, please contact Generations Beyond.

Contact:

Generations Beyond
www.generationsbeyond.com
631.696.0324

We were super before, but now...

We've added some super brands!
Valued clients, cohorts, and citizens of the GB marketing universe,

With great power comes great responsibility, and we’re pleased to announce that recent changes have turned us from marketing heroes into marketing SUPERheroes (and we take that responsibility SUPER seriously!)

The League of Digital Marketing Superheroes known as Generations Beyond has recently acquired Promotion Associates, adding valuable new skills to our bag of marketing tricks. Promotion Associates brings two decades of experience in the field along with it, and expands our capabilities in event marketing, on-site and street-level marketing, branded sampling opportunities and more!

 

By Merging with Promotion Associates' Jeremy Mutschler, debuting in his new role as Generations Beyond's Senior Development Director, we’ve also added a host of super brands to the Generations Beyond family, including Green Giant, Ortega, Red Mango, Pirate’s Booty, Skinny Girl and more!

This is a time of big change for Generations Beyond, but fear not, citizens! We are more than up to the task! Keep an eye our for future emails introducing more of our new cohorts in the fight against poor marketing.

We’re ready and able to tackle any marketing enemies you may encounter, so if you need us, just give us a call.

If you have any questions regarding our new alliance, or if you’d like to call, or even meet our new teammates, we welcome you to contact us by phone, email, or using your handy dandy GB signal!

Some Simple [NSFW] SEO Advice

To put it simply, Google's main job is to provide quality referrals for their customers. When you perform a search on Google—let's take "General Contractor" as an example—you are relying on Google to provide you with the best possible options for your contracting project. If you were repeatedly jilted by contractors provided by the top search results given by Google you likely would not utilize Google as much, and look for other search engine options.

Compare your feelings of the contracts on Google General Contractors vs. those found on Craigslist and you'll get my point.

So how does Google plan on finding the most reputable companies to refer to their searchers to make sure they don't get screwed? After all, all they have to rely on is a website which boils down to a bunch of 1's and 0's.... or do they?

Google is evolving quickly; the days of simply organizing data based on just 1's and 0's is long gone. Think of Google Search evolving into having more of a human touch, eventually becoming the equivalent of that "go-to guy" friend of yours who seemingly "has a guy" for everything.

So, how do you leverage this evolution of technology to get the most out Google for your business? We frequently offer our clients the "Not So Safe For Work" advice from Boiler Room - ACT AS IF:

In the clip Ben Affleck offers his testosterone-fueled, sage-like wisdom to his sales staff: act bigger than you really are, and how you want to be perceived.

To relate this to the SEO world without touching a line of code:

Act as if your business and correlating website were as large as Apple, or Nike. What do these websites do that you can accomplish without having billions in sales?
Typically, a large, respectable, reliable business that is appealing to Google offers the following:

  • Slow, steady, growth of the website and it's content—big businesses don't just plop out their big informative website and let it sit for its 2–3 year lifespan. Businesses with lots of sales change and evolve with the times. It's a sign of healthy growth.
  • Reviews! And lots of them.
  • Contributes Content - A respectable, reliable business creates content or, even better, provide thought leadership for their industry.
  • Social Media - Not many shady business owners would be available on public forums such as Facebook & Twitter. You're not one of those; you run a world-class business. Be there!
  • Social Signals - Don't just create a monologue on social media and your blog. It needs to be relevant, likable, and shareable by your audience. Likes, comments, and clicks on your content count!
  • Privacy Policy - Sure, you may not truly know what they say or what they are for... but the big guys all have them, and Google actually likes websites who protect their visitors.
  • Dress The Part - As Ben Affleck says "We have kind of a minimum level of aesthetic professionalism here that we have to maintain." Google has repeatedly mentioned that they are placing huge emphasis on user experience. There is no factor that plays more of a role on user experience than overall design and interface. You better look good!
  • The latest coding ethics—similar to the above, but on the techy, nerdy side. Cutting edge companies have cutting edge websites.

The list goes on and on. Visit your favorite big brand websites and ask yourself how would I "act as if" I became a direct competitor in sales volume with this company. Great SEO is a long-term game, and putting yourself in the mindset of a world-class website owner is a great way to set yourself up for long-term search success.

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