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Generations Beyond To Acquire b.creative

Generations Beyond, a Long Island, NY based digital marketing firm has recently made a deal to acquire b.creative, another New York based digital marketing and social media firm.

In the highly competitive world of digital marketing, everyone is always looking for an edge up on the competition, and Generations Beyond believes they’ve found one in b.creative. b.creative is a social media marketing powerhouse based out of New York City. Led by co-founders Jayson Siano and Gina Baxter, b.creative will be taking over the social media side of Generations Beyond, leaving the GB team more time to handle their ever-growing digital marketing roster.

“For years now Jayson Siano has been the one to watch on social. Having him as a part of team GB is a dream come true,” says Jesse Wroblewski, owner of digital marketing firm Generations Beyond.

The new partnership will benefit both firms, who have worked together for years. “b.creative has developed a really strong foothold in the social media world and we’ve tackled everything else there is in digital marketing. To us, the pairing is just the next step to becoming a marketing superpower,” says Wroblewski.

Generations Beyond is pleased to be able to improve their clients’ marketing experience with the expertise in social media that the b.creative team brings to the table, while the b.creative team is very excited to have the ability to offer their clients many other best-in-class services that Generations Beyond will provide.

“Our business has increased significantly post-Coronavirus because people and companies understand how important it is to capture attention when you can no longer do business in person. Branding and digital media are more important now than ever and the timing of this partnership could not be better,” says Siano.

For additional information about Generations Beyond, please contact us.

Contact:
Generations Beyond
www.generationsbeyond.com
631.696.0324

"Help, My Website Is Not Secure" - What is HTTPS Everywhere?

Way, way back in 2014 Google announced that security for their users (people searching) was of top priority and they would begin ranking websites using top-rated security higher than those that did not. They noted this as a call for "HTTPS EVERYWHERE".

Flash forward to June of 2018 and this seems to have finally come to a realization. Real enough that now website owners who are not HTTPS compliant are being noted as such with a WEBSITE NOT SECURE message from the almighty Google overloads. While it is difficult to truly measure the effect of complying with this policy (by adding an SSL certificate to your website) as it pertains to your organic search rankings—particularly between 2014–2018—this step by Google ensures us that HTTPS EVERYWHERE is a serious thing. Well, as serious as anything that takes 4 years to come to full fruition could be.

In short, even if you have a simple website that just presents data—such as mom's recipes—the days past of not needing an SSL certificate are gone. What was typically reserved for sites processing credit card payments or storing customer data is now becoming mandatory for everyone. Overkill? Maybe, but I for one welcome our Google overlords' decision in forcing online security forward.

If all of the above is too technical for you, please allow my muppet self, who is much more entertaining than I, take a shot at explaining:

 

 

Questions about HTTP EVERYWHERE or SSL Certificates and security? Reach out to us at Generations Beyond at 631.696.0324
(Muppet Jesse does not have a direct extension at this time)

Generations Beyond Announces Tom Rakoczy As Director of Digital Marketing

Generations Beyond is pleased to announce a new addition to its stellar marketing team, Tom “Tommy D” Rakoczy. Tom will serve as the head of the marketing department, coordinating both SEO and social media, and will also contribute to the creative aspects of GB’s marketing campaigns.

“It’s hard to overstate my excitement for the opportunity to work with Generations Beyond,” says Rakoczy. “From the commitment to excellence to the opportunity to do true creative marketing for the first time in my career. It’s a real team mentality here, second to none. GB gives me the opportunity to grow. Dealing with Jesse Wroblewski is a career dream come true, after years of collaborating and friendship, finally being able to work together professionally means the sky is the limit. It’s a great move forward for me personally.”

Rakoczy, who studied advertising and fine art at NYIT, formerly served as both the Director of Marketing and Creative Director for the New York Islanders. Additionally, he has earned accolades on the international stage, received recognition for the Best Integrated Sports Marketing Campaign, and numerous awards including BOLI and CTAM for creation, direction, and execution of marketing campaigns.

Generations Beyond’s owner and CEO, Jesse Wroblewski is also excited for the addition to his team. "There are 2 types of agencies: Talent Consumers and Talent Producers; Generations Beyond is definitely the latter. We take pride in developing young talent and producing marketing rockstars. However, when the opportunity to bring an actual marketing rockstar onboard arose we decided to treat ourselves a little bit and consume Tommy D".

Rakoczy looks forward to a new way of doing business. “The culture at GB is a perfect fit for me. There’s a vitality here that is unmatched on the Long Island business scene. I’m looking to bring my knowledge, experience, and relationships here to GB to work with clients on Long Island and beyond.”

When not working in the marketing field, Rakoczy volunteers with the Babylon Historical Society where he has lived for 20 years. He’s also heavily involved with the Boy Scouts and youth hockey leagues, as well as serving as a member of the Vanderbilt Motor Parkway Preservation Society.

For more information, please contact Generations Beyond at 631.696.0324, email info@generationsbeyond.com, or visit them on the web at www.generationsbeyond.com

Generations Beyond is a full-service, boutique digital marketing agency serving the Long Island community and beyond for over 20 years.

Generations Beyond’s Partnership With Terminus Brings Their Targeted Marketing To A New Level

Generations Beyond, a Long Island-based digital marketing firm, has formed a partnership with marketing tech pioneer Terminus, allowing a new way to market to person-specific targets within chosen companies.

Ronkonkoma, NY Monday, March 27, 2018 - Digital Marketing is the name of the game for Generations Beyond; while most campaigns aim to receive high visibility from a large number of people for certain campaigns, that just won’t do. To that end, Generations Beyond has partnered with Terminus—a leader in account-based marketing. Terminus allows clients to deliver different messaging and creative to each persona at specific target accounts, an invaluable solution for truly targeted marketing services.

“While digital marketing is an incredibly useful and cost-effective way to reach the masses, it aims for the widest possible audience within certain parameters. What’s so great about Terminus is that it does just the opposite. It offers a laser focus on a specific market, to the point where you only reach certain specific people. Using Terminus and their account-based marketing tools lets Generations Beyond focus our skills on selected individuals within selected companies across certain industries,” says Jesse Wroblewski, owner of digital marketing firm Generations Beyond.

The new partnership looks to create increased productivity for both Generations Beyond, and their clients, in a time that has already shown massive growth for the firm—including the hiring of 12 new employees.

Generations Beyond aims to open up new marketing opportunities for its clients through the utilization of new technology partners, such as Terminus, on an ongoing basis.

For additional information about Generations Beyond, or Terminus, please contact Generations Beyond.

Contact:

Generations Beyond
www.generationsbeyond.com
631.696.0324

We were super before, but now...

We've added some super brands!
Valued clients, cohorts, and citizens of the GB marketing universe,

With great power comes great responsibility, and we’re pleased to announce that recent changes have turned us from marketing heroes into marketing SUPERheroes (and we take that responsibility SUPER seriously!)

The League of Digital Marketing Superheroes known as Generations Beyond has recently acquired Promotion Associates, adding valuable new skills to our bag of marketing tricks. Promotion Associates brings two decades of experience in the field along with it, and expands our capabilities in event marketing, on-site and street-level marketing, branded sampling opportunities and more!

 

By Merging with Promotion Associates' Jeremy Mutschler, debuting in his new role as Generations Beyond's Senior Development Director, we’ve also added a host of super brands to the Generations Beyond family, including Green Giant, Ortega, Red Mango, Pirate’s Booty, Skinny Girl and more!

This is a time of big change for Generations Beyond, but fear not, citizens! We are more than up to the task! Keep an eye our for future emails introducing more of our new cohorts in the fight against poor marketing.

We’re ready and able to tackle any marketing enemies you may encounter, so if you need us, just give us a call.

If you have any questions regarding our new alliance, or if you’d like to call, or even meet our new teammates, we welcome you to contact us by phone, email, or using your handy dandy GB signal!

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