Branding is simply a memory someone has about your business.
As a small business owner it can be difficult to compete with the branding budgets of the “big guys” and the up to 3000 average advertisements people see in a day (USA Today).
So how do we dictate the memory someone has about our business on a small to zero $$ budget? Generations Beyond has a list of 10 simple and cost-effective branding solutions.
#1 – Email Address: Studies show that when someone sees an @aol.com or @hotmail.com email address they subconsciously think you are considerably less savvy. Regardless of that, your email address is a branding opportunity. People say it, type it, and share it every day. Force them to acknowledge your business name by having an @yourbusinessname.com email!
#2 Email Signatures: On the subject of emails, the average person sends about 7000 emails per year. Add in employee emails and that number skyrockets. Enforce a strict email signature policy and take advantage of 7000+ free branding opportunites/year.
#3 Personal Voicemail: Missed a call? Don’t miss a potential branding opportunity! Let people know who you are and why they should be calling you. Leaving your voicemail at its default setting is unproductive, lazy and a waste!
#4 On Hold/Answering Messaging: This is a simple branding opportunity you can take advantage of; not only each and every time you answer the phone, but also every time you place someone on hold or transfer a prospect, or client, elsewhere in your company system. At the very least say your business name each and every time you answer a call.
#5 Stickers: This one is a little unconventional. Stickers are extremely cost effective. BIG STICKERS such as car wraps have been shown to be the most cost-effective way to brand your business when you consider the amount of eyeballs that see your brand for the price paid for a vehicle wrap. Still, vehicle wraps can be costly for the bootstrapper. Start off small with smaller stickers. Brand your bumper, your office vacuum, your desk and your bottle of Windex. These little touches always get noticed around the offices at GB.
Check out tips #6-10 with the GB freebie below:
MORE MARKETING FREEBIES FROM GENERATIONS BEYOND: