Sending mass emails and e-newsletters are a great way to keep in touch with your clients and overall help market your website, products and services.
Capturing and maintaining your clients’ subscriber info as well as keeping track of any unsubscribers can easily get out of hand if you are managing it all on your own. You also do not want to send more than 10 emails out at a time as doing so will flag the message as spam on some servers which will decrease it’s chances of reaching its final destination. (BCC’ing your entire contact list is not a good solution!)
There are many services that can handle the above problems for you and make sending mass emails simple. Some offer many bells and whistles and each span a wide range in pricing.
For the website owner who likes “quick and easy” try www.ymlp.com
I’ve had plenty of experiences with other services such as Constant Contact, Aweber, Bravenet and more but I have found Your Mailing List Provider to be amongst the cheapest and easiest to use.