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Having taken the last few months of 2010 off from blogging about those who are using the medium truly creatively it took something very special to make me exclaim “THIS IS GENIUS” out loud from behind my monitor and get back on the blogging horse. I overexcitedly present to you “Your Mom Hates This“, now THIS is genius!

Your Mom Hates This is a viral campaign for upcoming horror shooter Dead Space 2 from Electronic Arts (which I will no doubt now be purchasing on launch day). It’s funny, scary, viral and couldn’t be more on target for the demographic.

On my personal social feeds it seems everyone is already flocking to this genius campaign, both gamers and non-gamers alike. With the exception of this 1 person who apparently doesn’t “get it” EA looks to have a major hit on their hands:

Well deserved!

Anyway, be sure to check out www.yourmomhatesthis.com for all the videos as well as a contest to submit your own mom reactions.


I was considering hoarding last month’s zombie marketing goodness from HELL PIZZA for the Halloween season but it seems the use of horror, paired with viral video content is going to be in abundance this season. It’s only September and we’ve got another great horror themed viral video campaign.

This time, the video comes from the platform of the popular online time-waster Chatroulette. Even I can often be found on the site (fully clothed!) and have given thought of creative ways to use the popular medium for a marketing campaign. However the hurdle of inappropriate content that has become synonymous with the site was a mental roadblock for me.

Enter the viral video campaign for the film “The Last Exorcism” where Lionsgate edited the most successful pranks pulled on the online video chat service and produced a highly successful and funny youtube viral campaign. With over 3 million hits in 2 weeks on the official youtube release channel alone, this campaign has no doubt created some additional buzz about the film.

The campaign is no doubt better watched than explained so enjoy:

Here are some things I love, in order:

  • Horror Movies
  • Pizza
  • New Zealand Accents
  • Viral Video Marketing

Somehow, someway, they all got drunk, had some freaky orgy and gave birth to a new “Choose Your Own Adventure” style viral campaign from Hell Pizza, a franchise eatery in New Zealand. An easy win for our Video Marketer of The Month for August 2010:


Like any good viral campaign this one draws you in and allows you to interact with the brand. At first I was hesitant to take on the seemingly long task (more than 60 seconds in the youtube time/space continuum) of going through the entire adventure, but the high production value, great fx and comedic moments (I don’t know why but it kills me every time a New Zealander calls someone a dick) had me stuck to my desk chair until the end.

I had to jump in early on this one, the only accolades I could find at the moment were 100,000+ hits within 4 days and a Video Professionals award but Im sure many more are to follow suit. Add “Avoid Ego Media’s” Video Marketer Of The Month to the list if it makes you feel any better… and if you can find some time away from all the new customer traffic you must be mustering!


I often get to do marketing work with a National Hockey franchise. While the crazy “need-it-now” deadlines during the season do make the job a lot less fun than it sounds there is an upside. Now that the hockey season is over, we all get a moment to take a breath and propose larger than life marketing projects for the upcoming season.

I have to say the holy grail in this area goes to this amazing, multimedia campaign for the Philadelphia Flyers. Canadian based sports marketing company Channel 1 Media has sure set the bar high in this area. Don’t believe me? Just check this out: (by the way it’s ok to put in your real cellphone #, not only do you need it to complete the experience, but I’ve done it about 100 times now and I have not been spammed)



Working in the industry I can not only appreciate the overall presentation but am also amazed at all the internal elements that had to be aligned to pull something like this off. No small feat indeed. So kick back and participate in this campaign and start brainstorming on how you can take your viral marketing from just the internet onto other devices for a more memorable and more impactful experience.


P.S. – Notice the WAWA banner ad, I guess your marketing is pretty good when you can actually charge other companies to marketing on top of your campaign.



The Flyers Viral Experience

Channel 1 Media