We hope you chose “True”.
That fact is that every student will eventually be able to find an institution of higher education that will accept them. The question is, will that institution be yours? Will the revenue they create add to your bottom line or your competitors’?
Just like the present suburban real estate market, the present college market is a buyer’s market. Students are beginning to understand that. There are more and more companies popping up that will both teach them the new lay of the land, as well as negotiate with colleges on their behalf! Considering that most schools are deploying at least a partial online curriculum, today’s students have options, lots and lots of options. They do not have to stay in a geographically comfortable distance. You are now competing for their tuition dollars with every college and university on the planet. Yes, not just in the country, but on the planet!
How are you going to do that? What strategies will you deploy to get them to see your institution first, before they engage with your competitors? What strategy do you have in your marketing arsenal that will reach them before they click on a PPC ad from your competitors? Lists created by SAT/ACT? Not only does everyone utilize them, but more and more schools are not requiring them, so the lists are shrinking. Add in that many students cannot even take the tests due to COVID, not only is the number of available names vastly diminished, but also the competition for them is now more intense than ever. If you converted 1% of your list that number now goes from 1000 to 100 or fewer.
What about campus visits? Unfortunately, with quarantines increasing and more states and cities shutting down zip codes students are not expected to be traveling to see you anytime soon.
COVID, in addition, has shrunk the number of applicants who are instead delaying their college plans, taking gap years, focusing on local schools, or entering the workforce to help their families. Statistically, these prospects may never even enroll in college after such a delay.
Sounds bleak? It most certainly is. But there’s more.
How about the impending enrollment cliff of 2026? We were already looking at a steep decline in applicants due to the economic conditions in 2008. It is widely believed that there needs to be an influx of first time college students to prop up the applicant numbers. How will they know that you exist before they engage with your competitors?
The key to success is to reach out and let these students know about your institution before they even know they should be looking for you. While direct mail has been used in the past, it is costly and throws a tremendously wide net. This net increases your spend by sending information to individuals who aren’t interested in becoming your students, while dismissing those who are your hyper-target audience, and therefore your very best prospects.
GB has multiple strategies for hyper-targeting your institution’s absolutely ideal candidates. This means that you have virtually zero wasted dollars in sending information to students who would never attend your institution.
One of these strategies gets you in front of your hyper targeted audience over 45 times a month for just .94! That’s less than three cents per view! Imagine your ideal candidate seeing your ad with a strong call to action 45 times in a month. Strategies like these are 50% less than the traditional cost of acquiring a student.
Generations Beyond knows exactly how to bring you the students you need for your campus.
All that it takes to find out how to survive and thrive in this new frontier of higher education is to contact us for more information today.