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Video Marketer Of The Month - August 2010

Here are some things I love, in order:

  • Horror Movies
  • Pizza
  • New Zealand Accents
  • Viral Video Marketing

Somehow, someway, they all got drunk, had some freaky orgy and gave birth to a new "Choose Your Own Adventure" style viral campaign from Hell Pizza, a franchise eatery in New Zealand. An easy win for our Video Marketer of The Month for August 2010:

https://www.youtube.com/watch?v=9p1yBlV7Ges

 

Like any good viral campaign this one draws you in and allows you to interact with the brand. At first I was hesitant to take on the seemingly long task (more than 60 seconds in the youtube time/space continuum) of going through the entire adventure, but the high production value, great fx and comedic moments (I don't know why but it kills me every time a New Zealander calls someone a dick) had me stuck to my desk chair until the end.

I had to jump in early on this one, the only accolades I could find at the moment were 100,000+ hits within 4 days and a Video Professionals award but Im sure many more are to follow suit. Add "Avoid Ego Media's" Video Marketer Of The Month to the list if it makes you feel any better... and if you can find some time away from all the new customer traffic you must be mustering!

Links:
http://www.youtube.com/watch?v=9p1yBlV7Ges
http://hellpizza.co.nz/