Proprietor of the Chocolate Factory, Jesse founded Generations Beyond in 1999 while working out of his mom's basement. In addition to a love for digital marketing, he wields black belts in both martial arts and Photoshop. His ultimate corporate related goal is to surpass the managerial level of competency of Gene Wilder in Willy Wonka. His personal goal is to maintain pristinely white furniture, outdoors, in New York. Some would say this is an impossibility, but Jesse dares to dream.