EASILY USE THE INTERNET TO ESTABLISH YOURSELF AS AN EXPERT, BUILD EQUITY IN YOUR REPUTATION, AND DRIVE TRAFFIC TO YOUR WEBSITE!
I’ve written a number of articles and books related to the internet, and when I needed a title for my monthly column I came up with “Ask The Internet Expert”. Why you ask? Allow me to explain.
Who do people like to do business with?
You guessed it – “the expert.”
Think about the last time you came across an “expert”. It was most likely watching the news or browsing the Internet. Aside from a flashy graphic labeling this person an “expert” what actually made them an “expert”?
There are several common traits that lead an audience to determine that the person they’re listening to is “an expert.”
- Someone who is sharing his or her expertise.
- Someone who has been able to publish articles related to their field of business.
- Someone who is being interviewed in print or appearing on a professional video of some sort.
Now ask yourself:
Do these people have credibility?
If you were in need of services in their industry, would you be likely to consider them?
Most times the answer to both of these questions is, YES!
We often assume that if a person is in the media, then someone has checked them out so they MUST be an expert. They ARE qualified to be writing that article, sharing that information, appearing in that video or giving that interview.
Do you know what it takes to become an expert in your industry?
It’s easier than you might think!
The first step in becoming an expert in your field is by appointing yourself “an expert”. Congratulations, step #1 complete!
The next step is to begin sharing your expertise. Some of my clients have written books, published articles or have gone on public speaking tours throughout the world, but I said this was “easy” in the title right?
One of the greatest powers of the Internet is its ability to make almost EVERYTHING easier! Video is the hottest trend on the Internet today. It is considerably easier to get your video listed on mega-popular sites such as YouTube or MySpace than it is to get your site listed on standard search engines such as Google or Yahoo!
I’ve been using this simple fact to begin cross promoting my clients as experts on such sites by uploading videos, watermarking them with their website’s URL, and providing links to the “expert’s’” website in the video description. What would have taken 3-6 months to get done on Google now gets done in less than 24 hours on Youtube. You can go from being a nobody, to being the primary source of information in your chosen field in under a day.
In addition to these valuable links to your website, you will begin building the image of yourself as an expert in your field with each and every helpful video you upload! In addition, you will build trust with each person searching for an answer to the question or topic your video covers because they will be getting this information from you directly, not a book or article. Trust brings comfort, and what is better than doing business with people you feel can actually help you, and with whom you are comfortable?
So there you have it! Get out there and start sharing your expertise. Establish yourself as an expert in your field and begin driving some additional traffic to your website as a bonus! If you need help producing some professional, Internet videos feel free to give me a call! I have a local video production studio available to suit all of your needs! 631.696.0324.
Ask The Expert!
Send your internet questions to:
expert@generationsbeyond.com
The “Internet Expert” is Jesse Wroblewski of Long Island web design firm Generations Beyond
and author of 25 Hacks, Tips & Internet Tricks ANYONE Can Do!
Special Offer!
As often seen in movies, Generations Beyond incorporates green screen technology into their web design, allowing you, or a representative from your company to take your customers on an interactive and guided tour of your website, products and services. To begin, you (or your representative) are filmed in Generations Beyond’s in-house studio against a literal green screen. Once filming is complete, Generations Beyond will edit your video, remove the green background, and place the final work on top of your existing (or newly designed) website. This allows you to talk face to face with your clients, point out key areas on the page, even show your customers which buttons to click.