Every month we’ll mention campaigns, companies and brands who we think rocked or missed out in the world of internet marketing.
The jist: Test drive an all-new 2011 Town & Country and Chrysler will donate five books to the school of your choice, plus an additional five books to a school in need. The goal is to donate 150,000 books to schools across the country.
Why we like it: Who doesn’t like a campaign that promotes literacy? The main reason why this campaign is a winner this month is because of it’s sweet Facebook application. It breaks it down into three easy steps what the customer has to do to make the donation happen. It also lets you track the donations already made and filter the donations by state. Additionally, the campaign is driven by a legitimate, real-world action by the consumer: the test drive. Anyone in marketing knows that getting the customer to try your product is an important task.
The downside: The Facebook book page shows that only 380 books have been donated so far, pretty far cry from the 150,000 goal. Maybe with a little love from the Generations Beyond blog that’ll change.
Fail: American Girl
Dear American Girl,
I remember the many hours I spent playing with Samantha and Josephine. Despite the fact that they are separated by 80 years of history does not change the fact that they were best friends in my 12-year-old bedroom. I also fondly remember my sister and I spending even more countless hours making our own plays on the computer with American Girl Doll Premiere. (It would make an excellent Broadway musical.)
Please be assured that I am still fond of your company even though my dolls have been in the attic for 10 years. However, your facebook page well, sucks.
You haven’t made an update since 2009 despite the fact that you have 15,000+ followers and the last one asked you a question 4 hours ago at the time of writing. How disappointing.
But take heart! Plenty of other companies are making money promoting their businesses and selling American Girl style clothing using your facebook page. I’m sure it gives you great pleasure to hear that other companies are benefiting from the community you have abandoned.
Most fondly yours,