Kinetic typography refers to the expression of a story, song, or idea through animated text. Over the past few years, kinetic typography has grown in popularity as animation software, and the knowledge of how to succesfully utilize it has become more accessable to the masses. The combination of the animated word along with audio has proven to capture the viewer’s imagination far more than either stand alone text or voiceovers ever have. By combining the dramatic audio and effects normally found in film with static text, an animator can capture and manipulate a viewer’s attention in new and exciting ways. In short, kinetic typography is a really cool way to take an idea and make it really pop. Here is a sample of Generations Beyond’s take on the show MADMEN on AMC:
It’s been said that people remember:
10% of what they read,
20% of what they see,
and 30% of what they hear.
These numbers have been contested, but there is no arguing that the collaboration of reading, seeing and hearing raised the ability to interpret and rememeber information making kinteic Typography a useful tool in marketing. Combined with the fact of not needing actors, makeup, a set and a crew, a small business owner on a budget can use this tool as an effective way to create messaging on a budget.
Here is another example from the Generations Beyond lab!