I was considering hoarding last month’s zombie marketing goodness from HELL PIZZA for the Halloween season but it seems the use of horror, paired with viral video content is going to be in abundance this season. It’s only September and we’ve got another great horror themed viral video campaign.
This time, the video comes from the platform of the popular online time-waster Chatroulette. Even I can often be found on the site (fully clothed!) and have given thought of creative ways to use the popular medium for a marketing campaign. However the hurdle of innapropriate content that has become synonomous with the site was a mental roadblock for me.
Enter the viral video campaign for the film “The Last Exorcism” where Lionsgate edited the most successful pranks pulled on the online video chat service and produced a highly successful and funny youtube viral campaign. With over 3 million hits in 2 weeks on the official youtube release channel alone, this campaign has no doubt created some additional buzz about the film.
The campaign is no doubt better watched than explained so enjoy: