Here are some things I love, in order:

Somehow, someway, they all got drunk, had some freaky orgy and gave birth to a new “Choose Your Own Adventure” style viral campaign from Hell Pizza, a franchise eatery in New Zealand. An easy win for our Video Marketer of The Month for August 2010:

Like any good viral campaign this one draws you in and allows you to interact with the brand. At first I was hesitant to take on the seemingly long task (more than 60 seconds in the youtube time/space continuum) of going through the entire adventure, but the high production value, great fx and comedic moments (I dont know why but it kills me every time a New Zealander calls someone a dick) had me stuck to my desk chair until the end.

I had to jump in early on this one, the only accolades I could find at the moment were 100,000+ hits within 4 days and a Video Professionals award but Im sure many more are to follow suit. Add “Avoid Ego Media’s” Video Marketer Of The Month to the list if it makes you feel any better… and if you can find some time away from all the new customer traffic you must be mustering!

Links:

http://www.youtube.com/watch?v=9p1yBlV7Ges

http://hellpizza.co.nz/

Sending mass emails and e-newsletters are a great way to keep in touch with your clients and overall help market your website, products and services.

Capturing and maintaining your clients’  subscriber info as well as keeping track of any unsubscribers can easily get out of hand if you are managing it all on your own. You also do not want to send more than 10 emails out at a time as doing so will flag the message as spam on some servers which will decrease it’s chances of reaching its final destination. (BCC’ing your entire contact list is not a good solution!)

There are many services that can handle the above problems for you and make sending mass emails simple. Some offer many bells and whistles and each span a wide range in pricing.

For the website owner who likes “quick and easy” try www.ymlp.com

I’ve had plenty of experiences with other services such as Constant Contact, Aweber, Bravenet and more but I have found Your Mailing List Provider to be amongst the cheapest and easiest to use.