Generations Beyond is very proud to announce an all-new alliance with Silicon Valley based, leader in offer science Fanplayr. We believe that adding this powerful new tool to our extensive toolbox at Generations Beyond will help us drive even more leads and traffic to our existing family of clients. Press release is below:

 

Offer Science’ Company Hits Landmark as Result of Partnerships with Ecommerce Leaders  
Palo Alto, CA (PRWEB) October 17, 2012

 

Fanplayr, the leader in Offer Science, today announced that it has signed its 1000th online retailer since launching just six months ago in March 2012.   This milestone is due to the popularity of the company’s two Offer Science products, ‘Gamified Offers’ and ‘Smart & Targeted Offers’ with the industry leaders with whom the company has partnered, such as eBay’s X.commerce, Magento, Shopify, Ifeelgoods, MailChimp, First Data, CardSpring and Constant Contact. These companies have all integrated Fanplayr into the fabric of their marketing services, offering them to their Internet retail customers who have readily adopted them.   “Online merchants are moving quickly to adopt Fanplayr’s Offer Science because it provides them with the ability to identify, profile and segment each visitor in real-time with targeted offers that increase visitor conversion, revenue and lifetime value,” said Simon Yencken, CEO of Fanplayr. “Fanplayr is democratizing consumer identity and Big Data for all ecommerce retailers so that they can build better relationships with their customers through the same advanced identification and targeting technology used by such major retailers as Amazon.com and WalMart.com that turn visitor identity into insight for real-time offer marketing.”

 

“We are really impressed by Fanplayr’s Offer Science and believe that it will transform how retailers identify, segment and target their online visitors,” said Jesse Wroblewski, Founder of Generations Beyond. “As a new Fanplayr partner, we are excited to be able to help our clients target their desired traffic segments with offers designed to drive key performance revenue objectives.”

 

 

About Fanplayr
Fanplayr (http://www.fanplayr.com) is the leader in targeted real-time ecommerce offers. By harnessing the power of Big Data, Fanplayr’s two proprietary Offer Science products, ‘Smart & Targeted Offers’ and ‘Gamified Coupons & Offers’ marketers can identify, profile and target visitors with customized offers as well as with gamified coupons. Fanplayr is venture backed with headquarters in Palo Alto, California. More information is available at http://www.fanplayr.com.

 

Read more: http://www.sfgate.com/business/prweb/article/Fanplayr-Milestone-Signs-1000-Merchant-Clients-3956616.php#ixzz2BHSReOhK

In a rare moment of shameless self-promotion may I present to you “New Website Smell” our first TV spot airing this year.

 

Here are some things I love, in order:

Horror Movies

Pizza

New Zealand Accents

Viral Video Marketing

Somehow, someway, they all got drunk, had some freaky orgy and gave birth to a new “Choose Your Own Adventure” style viral campaign from Hell Pizza, a franchise eatery in New Zealand. An easy win for our Video Marketer of The Month for August 2010:

Like any good viral campaign this one draws you in and allows you to interact with the brand. At first I was hesitant to take on the seemingly long task (more than 60 seconds in the youtube time/space continuum) of going through the entire adventure, but the high production value, great fx and comedic moments (I dont know why but it kills me every time a New Zealander calls someone a dick) had me stuck to my desk chair until the end.

I had to jump in early on this one, the only accolades I could find at the moment were 100,000+ hits within 4 days and a Video Professionals award but Im sure many more are to follow suit. Add “Avoid Ego Media’s” Video Marketer Of The Month to the list if it makes you feel any better… and if you can find some time away from all the new customer traffic you must be mustering!

Links:

http://www.youtube.com/watch?v=9p1yBlV7Ges

http://hellpizza.co.nz/

Tags: marketing, video, video marketing, viral, viral marketing, viral videos, youtube

I was recently interviewed by Long Island Business News on the topic of my last post about using video on the web to estabslish yourself as an expert and drive traffic to your website.

 

During the interview we spoke at great length about the topic however LIBN must have had to really broaden the topic to reach a more general “non-techy” audience. It helped me realized that while this is an incredibly cheap, fast and powerful way of marketing via the internet it can also seem a bit overwhelming to the casual business owner so I plan on creating a video explaining this great means of marketing very soon! Stay tuned!

 

You read the article below which was taken from their website at: http://libn.com/blog/2008/11/06/companies-embrace-cheap-and-easy-youtube-for-videos/

Jack Chapman, a salary negotiation expert in Chicago, wanted to increase the amount of time people linger on his Web site. So he added video.

 

In the past, that might have been complicated and costly, requiring new coding, the use of a special server to accommodate video, and a studio. Not anymore.

 

Chapman used $70 floodlights and a video camera to record himself at home giving free salary negotiation tips and then uploaded the video to YouTube. Jesse Wroblewski, owner of Mastic Beach-based Generations Beyond, helped him link the video to his Web site and Chapman was ready for his close-up.

 

“It looks like you’re playing a video on my site,” Chapman said. “All you’re doing is clicking a button and watching a video on YouTube.”

 

As the Internet shifts from a static to a moving medium, firms are finding they can make the leap to moving pictures with little more than a camera, a computer and creativity. And sites like YouTube are making it easier than ever.

 

“I don’t know how I would’ve done it,” Chapman said. “You can embed video in a Web site. But I don’t know how to do it. This was easy enough.”

 

Wroblewski said small and large companies increasingly use YouTube and other video search engine technologies to present and post videos easily, quickly and cheaply to grow their business and recruit.

 

“They do it all,” he said of YouTube. “They host your video. If you get a million visitors, you’re not going to see an increase in your budget.”

 

Murray Kleiner, president of technical writing firm Murray Kleiner Associates in Plainview, said sites, such as YouTube, shield small businesses from additional costs.

 

“When you have videos on your server, it takes up bandwidth and you pay for that,” he said. “If you put it on YouTube, it’s not your problem anymore.”

 

Other video search engines let companies post videos including Metacafe.com, Dailymotion.com and Vimdeo. And Myspace and Facebook offer video. But Wroblewski said YouTube, owned by Google, is the giant garnering the most hits and postings.

 

“Now that YouTube is so popular, people are using it to search for what they need. You can film a video, upload it to YouTube. Within a half hour it’ll be indexed,” Wroblewski said. “We’re helping clients create videos to get them indexed on YouTube to drive traffic to their Web site.”

 

And Kleiner said YouTube’s biggest benefit may not be ease of use, but traffic. “Because more people visit YouTube, there’s a good chance they may get to see your video,” he said. “If your video’s only on your Web site, the biggest challenge is to get them to go to your Web site.”

 

Companies also can create what amounts to their own Web page on YouTube filled with videos offering tips, demonstrations or communications with viewers.

 

“Each company can brand their own page with their corporate look and feel to stand out from the crowd,” Wroblewski said. “It’s a big sea, but compared to all the other search engines on the Internet, it’s still a tiny pond. You’re talking about all the Web sites in existence versus the videos there.”

 

Wroblewski said companies can use video to position themselves as experts and connect with customers. “People see you on a video,” Wroblewski said. “You’re sharing your information with them. It’s instant rapport. It builds equity in who you are.”

 

Video also keeps people interested longer than text. Chapman’s average site visit since he posted his video rose from 30 seconds to longer than two minutes.

 

“By putting videos there, people stay there longer and look at the rest of the content,” Chapman said. “It seems that the pedagogy of having me talk about things worked better than making people just read.”

 

In addition to getting interest and business, companies can monetize traffic to their video. Metacafe.com pays for videos generating 10,000 or more hits. “If you provide useful enough information, you can get a check cut for uploading your video,” Wroblewski said.

 

Although posting video to YouTube is free, firms face risks. Viewers can post malicious comments unless firms turn off the comment function. Inappropriate videos can go up in the “related video” bar based on words you type to describe your video. “Companies may want to keep control of their own stuff,” Kleiner said.

GENERATIONS BEYOND, A FULL SERVICE DIGITAL DESIGN STUDIO INCORPORATES NEW AND EXCITING TECNOLOGIES TO THEIR CLIENTS’ WEBSITES, OFFERING A FRIENDLY, AND INTERACTIVE EXPERIENCE FOR CLIENTS AND THEIR CUSTOMERS.

 

MASTIC BEACH, August 12, 2008 — Generations Beyond, a full service digital design studio located in Mastic Beach is now offering a cutting edge service to new and existing web design clients.

 

As often seen in movies, Generations Beyond incorporates green screen technology into their web design, allowing you, or a representative from your company to take your customers on an interactive and guided tour of your website, products and services. To begin, you (or your representative) are filmed in Generations Beyond’s in-house studio against a literal green screen. Once filming is complete, Generations Beyond will edit your video, remove the green background, and place the final work on top of your existing (or newly designed) website. This allows you to talk face to face with your clients, point out key areas on the page, even show your customers which buttons to click.

 

In addition to filming and editing services, Generations Beyond can also help you to create a script tailored specifically for your personality, site and services.

 

“This builds instant rapport with your viewers,” says Jesse Wroblewski, founder of Generations Beyond. “Sometimes words just aren’t enough and the possibilities are endless when using Green Screen Technology on your website.”

 

Founded in 1999, Generations Beyond provides a full range of services in graphic arts, animation and websites. The company has created hundreds of successful websites, many of which utilize their green screen capabilities. Some of their satisfied customers include the New York Islanders, The NHL, CompuServe, The Wilen Group, New York Orchestra and Netscape.

 

 Generations Beyond also works with other web designers who want to add high-tech Green Screen videos to their clients’ sites as well as providing services in logo design & ad design, internet marketing, email marketing & promotion, web hosting and print design, including business cards, postcards and brochures.

 

For additional information regarding green screen technology and Generations Beyond’s web design services, contact Jesse Wroblewski at 631.696.0324

 

Contact:
Generations Beyond
Jesse Wroblewski, Owner
631 696.0324
www.generationsbeyond.com/greenscreen
Jesse@generationsbeyond.com

 

Ron Gold, President
Marketing Works
631 444 0176
ron@advertisingworksinc.com