I often get to do marketing work with a National Hockey franchise. While the crazy “need-it-now” deadlines during the season do make the job a lot less fun than it sounds there is an upside. Now that the hockey season is over, we all get a moment to take a breath and propose larger than life marketing projects for the upcoming season.

I have to say the holy grail in this area goes to this amazing, multimedia campaign for the Philadelphia Flyers. Canadian based sports marketing company Channel 1 Media has sure set the bar high in this area. Dont believe me? Just check this out: (by the way it’s ok to put in your real cellphone #, not only do you need it to complete the experience, but I’ve done it about 100 times now and I have not been spammed)

Working in the industry I can not only appreciate the overall presentation but am also amazed at all the internal elements that had to be aligned to pull something like this off. No small feat indeed. So kick back and participate in this campaign and start brainstorming on how you can take your viral marketing from just the internet onto other devices for a more memorable and more impactful experience.

Links:


The Flyers Viral Experience


Channel 1 Media

Welcome to our newest blog feature “Video Marketer Of The Month” where we highlight people or businesses that are using video in interesting ways to successfully market their business online!

What better way to kick off the feature than with BIG BANG who’s creators Qbrick claim is “The most successful global viral interactive film ever!” I have to say I find it hard to disagree with them. Once you try out the experience they have created Im sure you’ll feel the same way.

The viral experience garnered over 14 million views in under 8 weeks.

You can view the full experience here: http://en.tackfilm.se/
And get more information about the piece by viewing the case study here.

by Jesse Wroblewski

Ego Media is the #1 mistake businesses make when entering the social media environment.

ego-media (n) - the pollution occurring on social media platforms when boring, self-serving content alienates the audience and puts it to sleep.

I’ve coined this term after the countless mistakes businesses tend to make when they first enter into the social media environment. With social media becoming such a hot marketing trend for companies of all sizes, many businesses are often too quick to start up a Twitter account, or set up a Facebook profile for their future social media marketing efforts without considering that all important next step.

Once they’ve established a social networking profile, the follow up task of populating these profiles with valuable social media of the utmost importance. Unfortunately, most businesses fall prey to the easy-to-make mistake of polluting their profiles with boring, self-serving press releases, re-posting pre-existing marketing copy, or most commonly, spamming their audience completely with outright advertising.

While much of this information does have its place in a business’ marketing plan, the social media environment is not the best platform for it. Remember, the definition of social media is: The use of technology combined with social interaction to create or co-create value. Does your social media provide value to your audience, or just to you or your businesses’ ego?

While typically, we are always asking ourselves “is this good for the company?” the next time you post a youtube video, microblog or profile update ask yourself a different question. “Are you are providing something of value to your audience?”

Remember, to avoid ego media, be funny or entertaining, be informative or helpful, and most of all, provide something valuable to your audience when you are creating your social media.

Generations Beyond was voted the best web design studio in the Anti-Hamptons area for 2009. Special thanks goes out to Maureen for her great site www.antihamptons.com and everyone that voted for us and helped 2009 be the biggest year for Generations Beyond to date!

What are the “Anti-Hamptons?”: The AntiHamptons is located on the South Shore of Suffolk County, Long Island just 70 miles from NYC, and accessible via the LIRR Montauk line. It is best known for the incredible county beach, Smith Point, which is home to the Flight 800 Memorial and the ”Gateway to the Fire Island National Seashore”. read more…

Direct Link To Contest Article: http://www.antihamptons.com/bests2009.html

I will be giving a seminar entitled Social Media 101: Learn Eveything You Need To Know The Latest Trend In Internet Marketing on December 3, 2009 at 5:30pm at the Smithtown Sheraton.

For more information on this seminar please visit: http://www.liasb.com/socialmedia

I hope to see you there!

According to a BusinessWeek.com poll, 78 of 121 top marketers who served as judges for the Effie advertising industry awards this year produced a Youtube video to promote their brands.